In a shift from last year, Americans are planning on spending less on V-Day activities and more on gifts this year. What are people doing for Valentine’s Day?
Men vs Women: Are you buying Valentine's Day gift? – data.Men vs Women: Are you buying Valentine's Day gift? - visual.More men than women are planning on purchasing gifts for Valentine’s Day, with 82.2 million men saying they’ll buy Valentine’s gifts compared to 79.5 million women. More people also plan on DIY-ing their Valentine’s Day gifts than last year, with 16.48 of Valentine’s gifters choosing to create their own gift. An additional 10.60% of gifters say they will purchase presents from an online retailer other than Amazon, meaning nearly half of all Americans (47.15%) shopping for Valentine’s Day gifts will get their gifts online in 2021. Undoubtedly influenced by the global pandemic, Amazon narrowly beats out brick-and-mortar stores as the top source for Valentine’s Day gifts, with 36.55% of people planning on buying a Valentine’s Day gift saying they will buy their gifts from Amazon compared to 36.37% who say they will buy from a brick-and-mortar store.
% of respondents that are buying Valentine’s Day gifts
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